A small group of bar & hospitality professionals, kicking ass and taking names, one bottle of cocktail mixers at a time. They are women & minority-founded, and their team is made up of individuals from a diverse set of backgrounds. They believe anything is possible with hard work (and they do a lot of it!), that humor is everywhere if you look for it.Cheeky began its journey in 2015 when their founder and beverage industry veteran, April Wachtel, realized students in her cocktail classes wanted to share the best cocktails with their friends and guests, but when it came to making them, felt overwhelmed and less-than. April wanted to help people make better drinks and feel like amazing hosts, and launched a batched cocktail service called Swig + Swallow, which evolved into a bottled cocktail mixer company. Cheeky’s syrups and juices are shelf-stable replicas of the ingredients professional bartenders stock behind cocktail bars, so they can be used with thousands of recipes from cocktail books and online publications, or your favorite bar.