Our family secret is embedded in the braids of the challah you’re about to eat.Growing up, my family didn’t just believe in passing down stories. We focused on what we baked, believing it would bring us closer together.Over the centuries, our challah has been the focal point of family dinners and relaxing breakfasts — and now it’s time to share it with you.

By only using honest ingredients, we’re baking for a new generation. We believe that keeping things simple and clean makes for a better eating experience. The dough is flavorful, the braiding rich, and the final product is worth sharing. Whether you make it French, dressed up or just with some jam, or as the reason to have a meal, we’re taking challah into the 21 st century. It’s time to break bread with new friends, new families, and create new memories. And to that we say, challah-lujah.