This is not an olive oil story! This is a story about love, sacrifice, commitment and passion! By the spring of 2009, they had officially named their newfound company OUR FAMILY’S OLIVE OIL LLC, which would eventually become their Laconiko Extra-Virgin Olive Oil brand. By the time our first batch arrived in the U.S., their brother Dino and them had assumed the identity of olive oil producers. They left their other occupations and closed all other doors. They accepted responsibility that they would be the next generation of their family’s olive oil producers. They mutually agreed that they would give everything or nothing! There was no other road but this now. THEY are olive oil producers now! They want to describe their place in a giant picture. It is located in the southeastern most tip of the Peloponnese, Greece, in the region of Laconia. In ancient Greece, Laconia was the principal region of the Spartan state and today Laconia's capital is Sparta. The region of Laconia is enclosed between two great mountains, to the west, the famous mountain of Taygetos, of which in ancient times it was considered to lead to the gate of Hades and to the east the mountains of Parnonas which ends at the well-recognized town of Monemvasia. This is where the Laconiko olive oil gets its name, from the region of Laconia. Laconiko also gets its name from the word "laconic" which is also derived from Laconia by analogy and means "to express a quality thought or idea using a limited amount of words".